After
completing their study of this module, students should be able to:
1. Identify
an advantage and a disadvantage of using case studies to study behavior.
2. Identify the advantages and disadvantages of using surveys to study behavior
and mental processes, and
explain the importance of wording effects and random sampling.
3. Identify an advantage and a disadvantage of using naturalistic observation to
study behavior.
4. Describe positive and negative correlations, and explain how correlational
measures can aid the process of
prediction.
5. Explain why correlational research fails to provide evidence of cause-effect
relationships.
6. Describe how people form illusory correlations.
7. Explain the human tendency to perceive order in random sequences.
8. Explain how experiments help researchers isolate cause and effect.
9. Explain why the double-blind procedure and random assignment build confidence
in research findings.
10. Explain the difference between an independent and a dependent variable.
11. Design an experimental study
12. Select the most appropriate research methodology for a given question and discuss its advantages and disadvantages.